4 Ways Your Brand Can Adapt When Crisis Strikes
- 3 years ago
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- Brands across the world are asking their agencies to “pivot.” The world has taken a very serious turn, and as marketers, we have to recognize and communicate what we are doing in a way that is most authentic for our brands. What we do now has major implications for our success in the future, as 69% of people in the U.S. agree that placing profits before people duri[...]
Phoenix: A Love Letter to Local
- 3 years ago
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- For more than two months, we’ve sat in our homes dealing with the mental and physical struggles of a health and economic crisis like we’ve never seen. Though Arizona has begun a cautious reopening, we know it will be a hard-fought battle for our beloved local businesses to regain their footing and once again thrive in our communities.As physical distancing best practi[...]