Influencer Marketing: How storytelling turned car care from complicated to “just science,” with STP®
- 3 years ago
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- For many people across the world, car care can be intimidating, but for STP®, their goal was to demonstrate how easy-to-use their products are—replacing intimidation with knowledge and pride. STP® looked to empower all walks of life to care for their vehicles and keep them running at peak performance. To help bring this messaging to life, OH Partners set out to edu[...]
What a Day with Virgin Hotels Reminded me About Honesty at Work
- 3 years ago
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- As the Virgin Hotels Las Vegas agency of record, a few of us from OH Partners were invited to participate in the Virgin Masterbrand Agency Workshop on Feb. 12 in London. The entire day was dedicated to immersing the conglomerate’s business segment agencies in Virgin branding, personality, and tone and voice. The goal of this workshop was to collaborate in an effort "t[...]
These Surprising Insights on Audience, Teamwork, and Innovation Can Transform Marketing Teams
- 3 years ago
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- During last week’s Brand Innovators Entertainment Marketing Summit at NBC Universal, I sat down with Jessica Turner, vice president of brand and marketing at Warner Bros., to chat about her experience in entertainment marketing. She had a lot to teach the crowd (and me) about best practices in the field. As we spoke though, I realized how surprising her insights can b[...]