Earned Media Influence Isn’t Dwindling. The Old Way Of Doing Things Is.
- 3 years ago
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- About the Author: Jacqueline Keidel Martinez is a Sr. Public Relations Account Executive at OH Partners. With nearly seven years of experience in PR, her career highlights include: launching viral coverage about a pediatric heart recipient for Donate Life America, driving record media relations numbers for Mayo Clinic Arizona, and developing and executing an award-w[...]
Negative Vibes: How Negative Press Can Fuel Your Marketing Efforts
- 3 years ago
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- Negative feedback and tough backlash are common encounters for any brand out there. No company can be all things to all people, so when brands undertake a new initiative, change up their tactics, or simply operate in their day-to-day, it’s safe to say someone will have something not nice to say. A great communications team can help you navigate this turbulent space [...]