Adding Livestreams to your Marketing Mix
- 4 years ago
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- If you know anything about OH Partners, you know we love a good livestream. Aside from the fact that they’re a fun way to liven up your social media content, livestreams are more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. Creative and results-driven? Just our ty[...]
Seeing Cannes Through Rosé-Colored Glasses
- 4 years ago
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- After all my years in advertising (more than I care to admit), this was my first time to the Cannes International Creativity Festival. It’s not that I didn’t want to attend. In fact, I’ve followed the Festival for as long as I Cannes remember, (OK, now that’s out of my system). After all, it is the Academy Awards of the advertising industry with all the superstars,[...]