Influencer Marketing: Creating the Arizona Coyotes’ Newest Pack
- 4 years ago
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- THE SITUATION For the National Hockey League’s, Arizona Coyotes, it wasn’t enough to just reach sports fans to come to a game. The Coyotes knew they had to reach new audiences including moms looking to plan family outings, millennials hoping to reconnect at a fun event, and young couples looking for an entertaining date night out. To tap into this new demographic, [...]
