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Monthly archives: February 2019

We want your attention, Gen Z!
 
    • Ideas,
    • Industry
  • We want your attention, Gen Z!

  • 4 years ago
  • ---
  • It’s time to target the audience that is quickly taking over the consumer population – Gen Z. In one year, this social generation will account for 40% of all consumers. That means that marketers must gear their target audience to the younger crowd if they want to stay afloat. This generation has spent more time online than ever before. But 64% of Gen Z admits that th[...]
Creating Live Video in 2019
 
    • Ideas,
    • Industry
  • Creating Live Video in 2019

  • 4 years ago
  • ---
  • What to do before, during, and after you go live on social media. Since Facebook rolled out its live video capabilities in 2016, it has been dominating the social media space. According to Facebook, there have been more than 3.5 billion livestreams created, with nearly 2 billion people tuning in. Live video offers brands an opportunity to interact with their audience[...]
OH Takes Sundance Film Festival
 
    • Ideas,
    • Industry
  • OH Takes Sundance Film Festival

  • 4 years ago
  • ---
  • One of OH’s biggest goals for 2019? Immerse ourselves into as many cultural events, conferences, and meetings of the minds as we can. So, catch us a couple weeks ago at Sundance Film Festival making the first of these trips possible. A few of our daytime roommates took to the streets of Park City to become inspired, question their creativity, and take home[...]
Galentine's Day: Women of OH
 
    • Agency,
    • Culture
  • Galentine's Day: Women of OH

  • 4 years ago
  • ---
  • If you’re a fan of the hit TV classic, Parks & Recreation, you’ve most likely heard of Galentine’s Day. Basically, it’s a Leslie Knope made-up holiday in which she celebrates her closest female relationships on the day before Valentine’s Day. She showers them with love, gifts and kind words of encouragement. To celebrate the women inside the walls of OH, w[...]
Super Bowl Ad Round Up
 
    • Ideas,
    • Industry
  • Super Bowl Ad Round Up

  • 4 years ago
  • ---
  • I don’t understand the rules of football and I probably never will. I can’t call myself a football fan, but I can call myself a “Super Bowl commercial purveyor”. The team had done some prior research into the hot and highly anticipated Super Bowl spots that would be showcased during the game, and come game night - we were ready to fill out our playbooks of in[...]

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